Broadway PR has seen a significant transformation, with the former BBB acquiring its legacy and rebranding as Aperture Public Relations. Originally established in 1991 by Chris Boneau and Adrian Bryan-Brown, Boneau/Bryan-Brown has served over 400 theatrical productions across Broadway, national tours, and global stages, winning 254 Tony Awards and 12 Pulitzer Prizes. With Heath Schwartz and Michelle Farabaugh at the helm, Aperture aims to redefine the future of theatre communication. As a press agent, Schwartz led campaigns for shows like Mean Girls, Jersey Boys, and The Drowsy Chaperone, while Farabaugh joined as an intern, representing plays and musicals. Schwartz and Farabaugh argue that Boneau/Bryan-Brown's gold standard sets a new benchmark, emphasizing innovation and adaptability. Their partnership underscores a shift toward more dynamic storytelling in the industry. In my view, this rebrand signals a new era where creativity and expertise converge to elevate theatrical outreach. What many overlook is that Aperture isn’t just a name—it’s a statement on the evolving landscape of media and art.
